Tag : Diane Arbus

ckCK – marturisiri inedite

CK – marturisiri inedite

am gasit un interviu foarte frumos cu Calvin Klein care e o buna lectie despre a-ti urma visul si a face ceea ce-ti spune instinctul.
stiu ca astazi CK e un brand “delicat” pentru ca a fost de prea multe ori copiat si s-a devalorizat putin, dar Calvin Klein a fost printre revolutionarii pietei de publicitate (cu reclamele pe care si le-a gindit singur), dar si in industria modei – a intuit f f repede ca exista nisa UNISEX care poate fi exploatata mult.

asta e una dintre reclamele mele preferate de la CK Jeans si e din anii 90

mai jos citeva fragmente din interviu, restul aici

I always thought, “How could they possibly communicate what I have to say better than me?” So I always got involved in areas that American or even European designers hadn’t been concerned with.

My second wife Kelly worked with me in the design studio for a long period of time and she was greatly responsible for us doing underwear.…I still wear it. And I wear other people’s underwear, too, because I want to check out the competition.

One thing I did say is if we really want to reach a lot of people in the jeans world, I think we should be on TV. I said print is one thing and television is another. I said it’s going to cost a lot of money. He said, all right, whatever. I did a lot of work with Dick Avedon and I did a lot of work right from the very beginning with Bruce Weber. I went to Dick and told him what I wanted to do and he introduced me to June Arbus, who is Diane Arbus’ daughter and is brilliant and a great writer. The three of us would do a lot of drinking and staying up very late and deciding who the cinematographer should be. I worked with all the photographers and directors pretty much the same way. I had to do it. I just felt this passion. I knew what I wanted to say. I had to find the right people to help me to convey that message.


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