- Thou shalt not bore.
- Do not start stories with the time, season, or weather conditions.
- Do not start with “It was” or “It’s” or “When.”
- Do not ever use time subheds (12:15) to break up a feature story. Write in scenes.
- Get an imagination. If it has been done before, find a different way to do it. If it has been said before, find a different way to say it.
- If you can’t find the killer declarative sentence to lead with, use an evocative scene-setting description.
- See like a movie camera—make your writing cinematic.
- Use all five senses.
- Draw images from the bowl of details you gathered in your reporting.
- Employ the elements of drama.
- Tease the reader—benign manipulation.
- Don’t begin your narrative stories with the climax. Give the reader a reason to keep reading until the end.
- Don’t reveal everything all at once.
- Make sure that your lede hooks the reader.
- Employ Holy Shit details.
- What you don’t describe is just as important as what you do describe–omission invites the reader to fill in some of the details themselves: Reading as the first interactive game.
- Ask yourself: Why am I using this detail?
- When in doubt, cut it out.
- If someone reads this 20 years from now, will they understand the reference?
- Don’t put yourself in stories unless absolutely necessary. (“He told me.” Ugh!) The byline should be enough.
- Combine the everyday with the eye-popping.
- Think of something to describe besides clothes!
- Let your choice of details work subtly to invoke the attitude you wish to convey.
- A little dialog goes a long way.
- As dialog runs, have the characters do “business.” The business should be “telling”—something that advances the story or the character in a subtle or not so subtle way.
- When running dialog, use “said” or “says.” Avoid fancy attributions—recalls, retorts, replies, unless it is done for effect.
- Be careful of too much effect. It becomes affect.
- Only use dialog that advances the action, the information, the details … something in the story. Don’t have people talk just for talking’s sake.
- Everything should be in for a reason. Otherwise it should be out.
- Be simple when simple will do.
- Show, don’t tell.
- Make every word count.
- Read out loud to yourself when you write. Hear the rhythm of the syllables, the words.
- Avoid second person.
- Build ‘em up before you take ‘em down.
- Use full stops and paragraph breaks to heighten drama.
- Period, paragraph, indention, new graph—it’s the same as a dramatic pause: an opportunity for the eye to reset, for the mind to absorb the thing that was last said.
- Be reader friendly. If they don’t get it, they’ll stop reading.
- Artful digression is the key to good writing.
- Throttle back. Don’t be a show off.
- Less is more.
- Work behind the scenes. Never let them see you sweat.
- Plant your gems in the rough.
- Dare to be bad. Then go back and edit.
- Writing is editing.
- Be your own toughest editor.
- Be your own best editor.
- File your stories early, 10 words shorter than the length assigned.
- Never turn down an assignment.
- Make your expense accounts neat.
- Every once in a while buy your editor lunch.