Tag : more by demi

DM_CoverFace to face with Demi Moore

Face to face with Demi Moore

(romanian version, here)

When you’re thinking of Demi Moore scenes from Ghost, A Few Good men, Indecent Proposal come to mind. If you’re a man, maybe the lascivious dance from Striptease or the forceful seduction ritual from Disclosure.

Your instinct is telling you: That’s a strong, determined woman. Even the pictures from the commercials of the products she’s been promoting or the photo sessions from the magazines all over the world show her as a determined woman with a powerful firmness in her eyes.

But the perspective changes when Demi Moore is in front of. You can feel her shyness. You can find the way she covers her chest when she speaks.

At the end of August, Oriflame launched in Stockholm the most luxurious line of products celebrating 45 years on the market, in collaboration with the American actress: More by Demi.  As part of the promoting campaign, Demi Moore was present in front of 100 journalists and more than 5000 people at the Gold conference – the anniversary of the company. And everybody could remark her timidity.

“You’d be surprised to discover how nervous I can be when speaking in front of so many people”, she admitted with her unmistakable voice, nasal, vocals pushing the air through the nose as a race horse.

She’s practical, wears her nails short, in a dark shade nail wear matching her black dress with white and red stripes that fits her envied body. Though, her shoes are golden with high, slim heels and on her ankle you can see a small tattoo.

I was thinking Demi Moore has a practical side that fits so well the activism she’s been doing lately, producing a miniseries on abortions for HBO and creating a foundation that fights sexual slavery, but what amazed me was her honesty when it comes technology.

“I’m more interested in meeting people directly. With so much technology we tend to come apart one from the other. That’s why I like the Oriflame concept so much: when you love something, you want to share it directly, through human connection.”

These words come from someone who’s using technology with grace and perfection, in a way that speaks rather about taking control than about informing: Demi Moore has over 2 million fans on Facebook and 5,5 million followers on Twitter and at the beginning of 2012 she launched, together with her friend Amanda De Cadenet a show with interviews which they mainly promote through a web platform: theconversation.tv

“The best thing when you’re coming from nothing is that you have nothing to lose. When we think of people we name courageous, or fear free, or risk takers it doesn’t mean they don’t feel fear anymore, it means they took the fear and transformed it in something they want it to be”, Demi Moore explained looking back at the timidity she felt at the beginning of her career.

At 17 she dropped high school for a modeling career. A year later she married musician Freddy Moore, and when only 18 she had already a small part in a movie.

“When I was fifteen I wanted to be an actress. It was my dream, but it was not only about acting. It was then when I met a beautiful actress that was very confident of herself (Demi Moore was living in the same building with Nastassja Kinski who inspired her) and I wanted to have her confidence. I thought confidence would come with acting; I wanted it as much as I wanted to be part of a community.”

Few years from her big screen debut she had become the best paid actress in the world – 12, 5 millions of dollars for her role in Striptease –, and one of the most wanted stars.

“It’s impossible to go beyond where you are and take control if you don’t get out of your comfort zone, and like everybody else I had to go out of it to be a better person. I am able to stay here in front of so many people because I conquered one more element of my fear”.

Of course you know these things in theory, but you never think a woman like Demi Moore, who’s both Oscar and Golden Globe nominated, who’s hunted by paparazzi and whose life means for many people the sheer embodiment of success, can be this shy. I had seen this type of shyness at many actors. The explanation lies, I’ve been told, in that when they’re filming, they do things easily because they’re trained, they had rehearsed so that the words and gestures of a character become their own. But when taken out of their medium they feel vulnerable. At some level, this happens to us, ordinary people. When taken out of our comfort zone we become fragile.

This is why I think what Demi Moore accomplished is so fit for the concept of the Oriflame campaign. More by Demi means taking life moments and transforming them in fairy tales: you can be both Cinderella and Snow White.

“Sometimes you can do extraordinary, inspiring things just to be in a story, other times it’s OK to play with the elements in your life just to get where you want to. The truth in fairy tales is always adversity, yet there is always magic and there’s always a reward for overcoming. I think this is what More is about.”

The truth is that however big we are, however successful, we’re all ordinary people at home. And however glamorous, strong and invincible the stars seem to us happens also because we always see them as heroes in a story, with all that involves, from script to costumes and make-up.

We can also cheat a little. With the right make up, with a good perfume, with accessories that bring out our personality. It’s the same thing the stars we’re looking up to are doing.

The most beautiful thing Demi Moore said?

“It is said you believe when you see it, but the truth is you’ll see it when you believe… because it is our belief that comes first and the results second. You have to believe to see it.”

More by Demi, the new Oriflame line consists of  make-up kit, shower gel, body lotion, perfume, a bag, a necklace and earrings. They’re available in the October Oriflame catalogue.

The concept: Everything is possible. You can be anything you desire in your imagination. Fantasize on what you want to be: more glamorous, happier, it’s just more.

sept 2012.

Romanian version, here.

DM_CoverCu Demi Moore in fata

Cu Demi Moore in fata

(english version, here)

Cind te gindesti la Demi Moore iti vin in minte imagini din Ghost, A Few Good men, Indecent Proposal. Poate – daca esti barbat – dansul lasciv din Striptease sau seductia in forta din Disclosure. Instinctul iti spune ca e o femeie hotarita, puternica. Chiar si fotografiile din reclamele produselor pe care le-a promovat sau din sedintele foto pentru reviste din toata lumea, o arata cu o privire ferma, hotarita.

Cind Demi Moore e in fata ta perspectiva se schimba si ii poti simti timiditatea. In gesturile cu care-si acopera bustul in timp ce vorbeste.

La sfirsitul lui august, Oriflame a lansat la Stockholm, la aniversarea a 45 de ani ai companiei, cea mai luxoasa gama din istoria sa, in colaborare cu actrita americana: More by Demi. Parte din promovarea gamei, Demi Moore a fost prezenta in fata a 100 de jurnalisti din toata lumea, la o conferinta de presa, dar si in fata a peste 5000 de oameni la conferinta Gold – aniversara a companiei. Si toata lumea a remarcat timiditatea ei.

“Ati fi surprinsi, daca ati descoperi cit de stresata sunt cind vorbesc in fata a multi oameni”, a admis repede cu vocea-i pe care ai recunoaste-o dintr-o mie, nazala, cu vocalele care par ca imping aerul catre nas ca la un cal de rasa.

E o femeie practica – isi purta unghiile scurte, lacuite intr-o culoare inchisa, asortate cu rochia neagra cu dungi roshii si albe, care-i urma linia corpului atit de invidiat. Avea insa niste pantofi aurii, cu un toc fin si foarte inalt, iar pe glezna se zarea un tatuaj mic.

Partea practica a lui Demi Moore o intuiam – sa mina-n mina cu militantismul (a produs pentru HBO o mini serie in patru episoade despre avort si a creat o fundatie care lupta impotriva sclaviei sexuale), dar ce m-a uimit a fost raportarea onesta la tehnologie.

“Ma preocupa mai mult intilnirile directe intre oameni, cu atit de multa tehnologie ne indepartam foarte mult unii de altii. De asta imi place conceptul Oriflame: cind iti place ceva, vrei sa-l imparti cu altcineva intr-un mod direct, de la om la om.“

Vorbele astea vin de la cineva care utilizeaza exemplar tehnologia, intr-o forma care vorbeste deja de a prelua controlul, nu de a informa: are peste 2 milioane de fani pe facebook si 5,5 milioane de followers pe twitter, iar la inceputul acestui an a lansat impreuna cu prietena ei, Amanda de Cadenet un show de interviuri  a carui promovare se bazeaza foarte mult pe o platforma web: theconversation.tv

“Cel mai bun lucru cind nu ai nimic de la inceput e ca nu ai ce pierde. Am avut acest privilegiu. Cei mai multi oameni pe care noi ii numim curajosi sau ca isi asuma riscuri, nu inseamna ca nu mai simt frica; inseamna ca au reusit sa transforme frica in ceea ce vor ei sa fie”, si-a mai explicat Demi timiditatea facind trimitere la inceputurile carierei ei.

La 17 ani a renuntat la liceu si-a plecat sa faca o cariera in modeling, s-a casatorit un an mai tirziu cu muzicianul Freddy Moore, iar la 18 ani deja avea un mic rol intr-un film.

“Cind aveam 15 am vrut sa fiu actrita. A fost visul meu, dar n-a fost  vorba doar de actorie. Atunci am intilnit o frumoasa actrita care era foarte increzatoare in ea (nota mea. locuia in aceeasi cladire cu Nastassja Kinski care a inspirat-o) si imi doream sa am si eu increderea ei. Am crezut ca increderea vine odata cu actoria, imi doream asta, cum imi doream sa fiu parte dintr-o comunitate. Acum, daca ma uit inapoi, am avut incredere si mai am, o buna parte din viata, si fac parte dintr-o comunitate frumoasa.”

In citiva ani de la debut a ajuns cea mai bine platita actrita din lume, cu 12, 5 milioane de dolari pentru filmul Striptease si una dintre cele mai cautate vedete pentru campanii publicitare sau aparitii pe coperte de revista.

“E imposibil sa mergi mai departe si sa incepi sa preiei controlul daca nu iesi din zona de confort si, ca toata lumea, incerc sa fiu un om mai bun. Astazi pot sa stau in fata atit de multor oameni pentru ca am cucerit inca o parte din  frica mea.”

Sigur ca stii lucrurile astea din teorie, dar nu te gindesti ca o femeie ca Demi Moore care are nominalizari la Oscar, la Globurile de aur, care e vinata de paparazzi si a carei viata inseamna pentru multi ideea de succes – e atit de timida. Am mai vazut genul acesta de fragilitate, de timiditate la multi actori si mi-a fost explicata prin faptul ca pe scena, pe platourile de filmare, ei fac lucrurile mai usor pentru care au fost antrenati, au repetat pina cind au ajuns ca vorbele si gesturile sa fie “ale lor”; scosi insa din mediul lor se simt vulnerabili. Intr-un fel se intimpla si cu noi – civilii –  acelasi lucru, scosi din zona de confort, suntem fragili, gata sa ne spargem.

De asta mi se pare ca ceea ce a facut Demi Moore cu viata ei se potriveste teribil cu conceptul campaniei Oriflame, More by Demi in care momente din viata sunt transformate in basme: e cind Cenusareasa, cind Alba ca zapada.

“Uneori poti sa faci lucruri extraordinare, inspirationale ca sa fii intr-o poveste, alteori e ok sa te joci cu elementele din viata ta ca sa fii acolo unde iti doresti. Adevarul este ca in povesti ai intotdeauna situatii antagonice, ai intotdeauna magie, dar este o recompensa la sfirsit. Cred ca despre asta este MORE.”

Adevarul e ca , oricit de mari ar fi, oricit de celebri si de succes, acasa sunt oameni obisnuiti. Si daca noua ne par glamurosi, puternici, invincibili e si pentru ca ii vedem intotdeauna eroi intr-o poveste. Cu tot ce inseamna ea, de la scenariu la costume si make-up.

Dar putem trisa si noi putin: cu make-up potrivit, cu un parfum fin, cu accesorii care sa ne scoata personalitatea in evidenta. Si ele – vedetele la care rivnim – fac acelasi lucru.

Cel mai frumos lucru pe care l-a spus Demi?

“Se spune ca nu crezi pina cind nu vezi, dar adevarul e ca ai sa vezi cind ai sa crezi… pentru ca mai intii este credinta si totul vine din ea. Trebuie sa crezi ca sa vezi cu adevarat.”

Gama Oriflame, More by Demi contine trusa de farduri, gel de dus, crema de corp, parfum, geanta si cercei. Toate vor fi disponibile in catalogul Oriflame din octombrie

english version here


Aboneaza-te la newsletter

Adresa de email: