lantul de magazine C&A a lansat in Brazilia un proiect de print super inovator: prima reclama in care dai Like intr-o revista si apare pe Facebook

clientii se puteau inscrie pe pagina de facebook a publicatiilor glossy din Brazilia, primeau acasa o revista personalizata in care a fost plasata o reclama cu doua tinute, iar cititorii erau invitati sa o voteze pe cea preferata; in dreptul fiecarei tinute, se afla un like de facebook cu un chip. cei care indrageau o tinuta , fara sa fie conectati la internet, puteau anunta preferintele lor pe Facebook-ul personal.

 

The print and digital advertising allows people to interact, enjoying the favorite look, without having to activate any device. All magazines received an electronic board with specific components and a chip from Tim, who stored the information of registered persons. Thus, each ‘like’ resulting in a publication in the timeline of the person who interacted with the ad.

All consumers who did register on Facebook received at home an exclusive copy of the magazine, with custom made printed ad. The Ad had two buttons “like”, one for each look. To choose and push the button for the favorite look, a light illuminated indicating the vote counted. Besides that, all “likes” was sent to a display that was in the Morumbi Shopping store, showing the most liked outfit.

dincolo de inovatie care reduce tot mai mult distanta dintre online si print, ginditi-va ce inseamna stocarea datelor din aceasta promotie uriasa.